Branding Story
16 years ago an Australian came to Thailand and was welcomed by his Thai family like one of there own. He was years of age and use to work at McDonalds all through out the year to save up for the trips to Thailand at the end of every year.
That became like a family member to the Thai family he always visited. That boy matured much faster then all his friends in Thailand. When he was 20 years old he even became of Monk in Chiang Mai at the Wat Phra That Doi Suthep Temple.
CHAO SIAM will be launching with 3 SKU’s, a Wit Bier, Pale Ale and IPA
These 3 styles of beer are the growing segments in Thailand and will continue to grow as the Craft Beer movement evolves.
Each beer has been strategically formulated for each segment for maximum customer reach and to suit the Thai national pallet.
Chao Siam Beer.
