Effective Date: May 14, 2018
Branding Story
Introduction to CHAO SIAM
CHAO SIAM is a craft beer brand that is owned by BBB.
BBB has partnered with Tribe Breweries which is one of the largest Australian Breweries that is independent owned in the country.
Chao Siam has the opportunity to be the leader of Thai Craft Beer in Thailand due to most competitors will not be as sophisticated in terms of sales/ distribution and brewing capabilities.
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16 years ago an Australian came to Thailand and was welcomed by his Thai family like one of there own. He was years of age and use to work at McDonalds all through out the year to save up for the trips to Thailand at the end of every year.
That became like a family member to the Thai family he always visited. That boy matured much faster then all his friends in Thailand. When he was 20 years old he even became of Monk in Chiang Mai at the Wat Phra That Doi Suthep Temple.
The young man years ago always wished he could move to Thailand. years ago his father bought a brewery for him and his brothers to work together and run. After years of working in the brewery, it came very clear I his destiny was.
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After working many years in the Brewery, he always thought that craft beer would be great for the Thai people to enjoy. He realized what his destiny was and how he can give back to Thailand who made him the person is today
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He created three recipe’s with the Brewmaster of the brewery that he would think that Thai people would enjoy
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He wanted his beer to have broad appeal because he believed the more people who can drink his beer the happier he will feel for giving back to Thai people.
" Chao Siam is the brand that was created for this story Chao Siam inspires to become one of the most innovative brewers in the country While Thai Laws can restrict brewing in the Kingdom of Thailand, they cannot restrict him from bring his own beer from Australia. "
Chao Siam Beer.
